Yokal
Yokal - Egyptian Food
A six-month digital media project for Yokal, focused on creating a bold and culturally rooted visual presence across digital platforms. The work combined video editing, motion design, graphic design, and creative direction to support the brand’s communication and promotional campaigns. My role involved overseeing the creative direction while also executing much of the visual production, from concept development to final content delivery.
Client
Yokal
Date
Nov 2024
Industry
Food and Beverage
Scope of work
Graphic Design
Motion Design
Art Direction
Problem
The brand needed a strong and distinctive visual language that could stand out in a crowded food and consumer market. The main challenges included: • Creating a cohesive visual identity that reflects the brand’s personality and cultural tone • Translating campaign ideas into visually impactful assets across multiple formats
Contributions
I developed and implemented a creative direction that combined bold visuals, cultural references, and dynamic compositions to build a distinctive brand presence. Key contributions included: • Creative Direction: Defined the visual tone of campaigns and ensured consistency across all digital and promotional content. • Content System: Built a flexible visual approach that allowed the brand to continuously produce content while maintaining a consistent aesthetic. • Assets: I produced edited videos, motion graphics as well as promotional visuals, outdoor mockups and branded materials.
