Femto - Fintech Startup
Femto
A year-long project with a fintech startup focused on building a consistent digital presence and communicating complex financial tools in a simple, engaging way. The project covered a wide range of creative outputs including product visuals, marketing materials, and video content. Over the course of the project, I produced 100+ design assets and 50+ videos, supporting product communication, marketing campaigns, and social media presence. I handled nearly the entire creative workflow, from concept development and design to motion content and visual storytelling.
Client
Femto FP&A
Date
April 2023 - April 2024
Industry
Financial Planning & Analysis
Scope of work
Motion Design
Graphic Design
Art Direction
Problem
As an early stage fintech startup, the company faced several challenges: • Complex financial concepts that were difficult for users to quickly understand • Limited internal creative resources • Need for continuous content production to support marketing, social media, and product updates
Contributions
I developed and executed a comprehensive visual communication system that translated complex fintech ideas into clear, engaging content. Key contributions included: • Visual Identity: Established a consistent visual presence for the brand used across product screens, social media, and marketing materials. • Educational Visual Content: Designed explainers and infographics to simplify financial tools and platform features. • Motion, Video Content and marketing assets: Produced 50+ videos including product demos, feature highlights, and social media reels to improve engagement. Designed assets to support ongoing growth and product launches.
