Smarta
Smarta - Explainer Videos
A contract-based project for SMARTA, focused on producing a series of animated explainer videos introducing the brand’s smart home technology and products. The project consisted of 8 animated videos designed to simplify how the devices work and highlight their benefits in everyday home scenarios.
Client
Smarta
Date
November 2022
Industry
Explainer Videos
Scope of work
Motion Design
2D Animation
Illustration
Problem
As a smart home appliances brand, SMARTA needed to communicate the value of its products in a way that was simple, engaging, and visually clear for a broad audience. The main challenges included: • Explaining smart home technology and device functions in an easy-to-understand format • Creating consistent visual storytelling across multiple product-focused videos • Turning technical product features into engaging animated narratives
Contributions
I developed a creative direction centered on clear visual storytelling and friendly illustrated environments, allowing the technology to be explained through relatable everyday situations. Key contributions included: • Creative Direction: Defined the storytelling approach and overall visual direction for the video series, ensuring a cohesive narrative across all animations. • Assets and Motion Design: created illustrated elements and animated the videos to transform the illustrated concepts into dynamic explainer content that highlights product functionality and benefits.
